Pam Jaskot, Library Consultant for Communications
pam.jaskot@ncdcr.gov 919-807-7421

Marketing Blog

A blog to share creative marketing ideas and information.
http://nclibrarymarketing.blogspot.com/

Marketing Toolkit

A variety of material designed to increase library visibility. http://statelibrary.ncdcr.gov/ld/NCLIbraryToolKit.pdf

• MARKETING BASICS: Strategies That Work; Outline for a Marketing Plan; Sample Marketing Plans; Hiring a Graphic Designer
• PUBLIC RELATIONS BASICS: Relationship Building with Reporters; Sample Press Materials; Tools for Better News Coverage; 10 Communication Tips; Dealing with a Crisis

Statewide Campaigns

Information on the most recent statewide marketing campaigns.
Smartest Card Campaign 2011

• Smartest Card Poster (jpg)
• News Release (pdf)
• Video podcast
  Communication Plan (pdf)

 

State Library Update

An electronic newsletter on happenings at the State Library

• March 2010
• December 2009
• August 2009
• March 2009

Want to Learn More

Updated information on customer service, fundraising and advocacy, library research, marketing and promotions, and outreach.