Table of Contents
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Table of Contents
Objectives and Methodology
Communications Goals
Research Goals
Research Methodology
Focus Groups
Focus Groups
Survey
Summary of Findings
Key Points:
Mood and Environment
Key Points:
Evaluating Libraries
Key Points:
Library Usage
Key Points:
Library Services
Key Points:
Computers and the Internet
Key Points:
Messages
Key Points:
Support for Spending
Strategic Summary
Strategic Summary
Presentation Overview
Mood and Environment
Most Important Issue
Connections for Children:
Education, Values, and Violence
Focus Groups:
Major Issues for Children
The State’s Agenda
The State’s Agenda
The State’s Agenda
Issues for Children
Issues for Children
Public Education
Public Education
Evaluating
Libraries
Ratings: Public Schools, Public Libraries, and School Libraries
Ratings:
Public vs. School Libraries
Ratings:
Public vs. School Libraries
Ratings:
School Libraries
Ratings:
Why Are School Libraries Rated Lower?
Public Libraries:
More Resources and a Broader Focus
School Libraries:
Boundaries Around Both Books and Time
Libraries: Necessity or Luxury?
Importance:
Public Libraries vs. School Libraries
Importance
Importance:
Why Are School Libraries More Important?
Library Usage
Library Visits
Library Visits
Library Usage
Library Usage
Obstacles
Library Services
What do libraries do?
The Perfect Library
Separate Area For Children
Library Services: Public Libraries
Library Services: School Libraries
Library Services:
Public and School Libraries Compared
Librarians
Librarians
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Computers
Computers and children
Computers Trigger Ambivalence
Computers and the Internet:
Different Things
The Internet
The Internet
The Internet
Limits to children’s access?
The Internet
Solutions?
Messages
Positioning Libraries:
Part of Education or Well-Being?
Focus groups:
What are the things that contribute to education?
Messages
Messages
Messages
Messages About Reading
Messages About Education
Messages About Values
Messages About Growth
Messages
Messages
Messages
Messages: Women vs. Men
Messages: No College vs. College Graduates
Messages: White vs. African American
Messages: Less Affluent vs. More Affluent
Message: Safety
If Values Are So Important...
Support for Spending
Spending Priorities
Spending Priorities:
Public and School Libraries
Spending Priorities:
Public Libraries
Spending Priorities:
Public Libraries
Spending Priorities:
School Libraries
Spending Priorities:
School Libraries
Tax Burden
Tax Burden
Arguments for Spending
Summary
Summary
Summary
Summary
Strategic Opportunities
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