Evaluate and Strengthen your Library's Communications (Chapel Hill, NC)

Description:

Evaluate & Strengthen your Library's Communications

Join the State Library of North Carolina and Cordelia Anderson, APR, as she teaches us how to improve communication strategy through evaluation.  Learn how to conduct a communications audit of print, digital, and other communication tools, identify methods for communicating with hard-to-reach demographic groups and identify key metrics for your most critical communication channels.

Cordelia Anderson, APR, fomerly worked for the Charlottee Mecklenburg Library where her team was awarded a John Cotton Dana Public Relations Award from the American Library Association. She is a seasoned marketing and communications executive with 20 years of experience working in mostly nonprofit, government and education sectors. 

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When:
Monday, May 6, 2019 - 9:00 a.m. to 12:00 p.m.