Best Practices for Virtual or Socially Distant Programs Online is part of the webinar series Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement.
Developing Virtual Programming Online
Libraries have been offering programming for decades, and in many cases, the model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with the proliferation of virtual and streaming programs. In this session, we will discuss a method for planning programs that begins with the end in mind. Starting with identifying your customer’s needs and wants, then developing programs and services to meet those needs and wants. We’ll discuss how to use research – quantitative and qualitative – to plan virtual programs that will engage your customers. We’ll talk about “bundling” programs and services for different audience segments. We’ll also cover how this more strategic approach can save time and resources for your library.