Developing Virtual Programming Online
Part of the webinar series Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement with Cordelia Anderson
Developing Virtual Programming Online
Libraries have been offering programming for decades, and in many cases, the model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with the proliferation of virtual and streaming programs. In this session, we will discuss a method for planning programs that begins with the end in mind. Starting with identifying your customer’s needs and wants, then developing programs and services to meet those needs and wants. We’ll discuss how to use research – quantitative and qualitative – to plan virtual programs that will engage your customers. We’ll talk about “bundling” programs and services for different audience segments. We’ll also cover how this more strategic approach can save time and resources for your library.
Register for Developing Virtual Programming Online, https://statelibrary.ncdcr.libcal.com/event/7519713
*This webinar series is provided for North Carolina library staff. Please use your library email address to register.
This program was supported by grant funds from the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act (LSTA) as administered by the State Library of North Carolina, a division of the NC Department of Natural and Cultural Resources (IMLS grant number LS-246155-OLS-20).