Social Media Strategies to Use During COVID-19 and Beyond
Part of the webinar series Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement with Cordelia Anderson
Social Media Strategies to Use During COVID-19 and Beyond
Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. Libraries have been using social media since its inception, but we have typically relied on it for promotion, not engagement. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as active listening, trending topics, analytics, social media as a customer service point, and much more. We will also discuss the pros and cons for centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility.
Register for Social Media Strategies to Use During COVID-19 and Beyond,
https://statelibrary.ncdcr.libcal.com/event/7519801
*This webinar series is provided for North Carolina library staff. Please use your library email address to register.
This program was supported by grant funds from the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act (LSTA) as administered by the State Library of North Carolina, a division of the NC Department of Natural and Cultural Resources (IMLS grant number LS-246155-OLS-20).